YMCA of SF — Sunset Social Program Redesign
Redesigned the program and supporting branding elements for the YMCA campus’s annual Sunset Social fundraiser, which raises funds to bring students from disadvantaged schools to experience nature. Introduced a gradient treatment, out of focus string light imagery echoing the bonfire that closes the event, and a sunset graphic set side by side with the run of show, tracking the event’s timeline from start to finish.
YMCA of SF — Outdoor Education Promotional Materials
Promotional pieces supporting the YMCA’s outdoor education programs, spanning print and digital formats.
Visit California— Tourism Survey Outreach Postcard
A multi-department initiative reaching over 5,000 industry partners, developed from concept to completion. Originated the idea of showcasing California’s six tourism categories so every recipient would see themselves represented in the piece, and managed the full data merge process to ensure accurate recipient information and mailing details across the run.
YMCA of SF — Camp Engagement Material
Printed postcard designed to build excitement and drive registration for YMCA camp programs.
