Print Ads
Industry-facing print campaigns developed for Visit California’s Travel Trade, Industry Relations, and Public Relations teams, placed in trade and consumer publications to support the organization’s broader marketing strategy.
Women's History Month – Employee Spotlight
A concept to completion social campaign spotlighting the women employees at the organization affirming them in what is largely a male dominated industry, from public facing leaders to behind the scenes staff. Developed a stamp-inspired visual concept that drew on the history of women honored on postage stamps. Directed employee portrait sessions, gathered personal quotes on the history making women who inspired them, and wrote all copy and released weekly throughout the month.
